SOCIAL MEDIA MARKETING MASTERCLASS

COURSE DETAILS

Tuition: Limited Time Special Just £499 (Normally £599)
Level: Beginner/Intermediate
Setting: Online/Virtual
Course Length: 15 Hours

Expected Completion Time: 4-6 weeks

This Social Media Marketing course has 18 video lessons plus 10 downloadable handouts, 6 modules, a course review test and a certificate of completion.

 

What will I learn?

Upon completion of this online course, you’ll gain the skills to:

• Understanding social media for business and why you need it
• Implement techniques and tools for measuring your social media success
• Customer segmentation; understanding who your customers are
• Top tips for crafting shareable content
• Establishing your brand voice
• Learn how to develop and implement an effective Digital Marketing Strategy • Online best practices, tools, strategies and creative marketing opportunities • Generating leads by implementing the ‘value first’ strategy
• Understanding paid advertising on social media

At the end of each core module, you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final exam (which is taken online) and upon successful completion, you will have earned your certification

6-WEEK COURSE OVERVIEW

Module 1: The significance of social media in business
  • Understanding social media and why you need it
  • Social media dos and don’ts
  • Audience demographics: understanding who your customers are
  • 10-minute audit of your current social media platforms
Module 2: Developing your social media strategy
  • Setting your marketing goals
  • Creating a social media plan
  • How to schedule your social media posts
  • Social networking and media mentions
  • Crafting a social media policy
Module 3: Creating valuable and effective content
  • Top tips for crafting shareable content – Canva, etc
  • Establishing your brand voice
  • Curating content
  • The value of A/B testing
Module 4: Social Selling
  • Understanding social media and why you need it
  • Social media dos and don’ts
  • Audience demographics: understanding who your customers are
  • 10-minute audit of your current social media platforms
Module 5: Measuring your success through analytics
  • Selling your products through social media • Generating leads
  • The ‘value first’ strategy
  • Paid advertising on social media
Module 6: Understanding social media platforms
  • How to use them for your business:
  • Facebook Twitter YouTube Periscope
  • LinkedIn Instagram Snapchat
  • Bonus Step By Step Training Videos

Course Materials

This Social Media Marketing course has 18 video lessons plus 10 downloadable handouts, 6 modules, a course review test and a certificate of completion.