EMAIL MARKETING MASTERCLASS

COURSE DETAILS

Tuition: Just £499
Level: Beginner/Intermediate

Setting: Online/Virtual
Course Length: 14 Hours

Expected Completion Time: 4 weeks

This Social Media Marketing course has 17 video lessons plus 10 downloadable handouts, 5 modules, a course review test and a certificate of completion.

What will I learn?

Upon completion of this online course, you’ll gain the skills to:

  • Introduction to success factors for e-mail marketing
  • Understand Permission rights and collecting information for e-mail marketing
  • Use A/B testing to improve your e-mails
  • Learn how to develop and implement an effective email marketing strategy
  • Offering incentives to increase sign ups
  • Open rates and click-through data and organising and filtering your email list
  • Automating your email campaigns and understanding your e-mail analytics

At the end of each core module, you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final exam (which is taken online) and upon successful completion, you will have earned your certification.

 4-WEEK COURSE OVERVIEW

Module 1: Understanding email marketing basics

• Email campaigns explained
• Permission rights and collecting information
• Offering incentives to increase sign-ups
• Organising and filtering your email list

Module 2: Creating your marketing calendar

• Creating your 30-day calendar
• Creating your 90-day calendar

Module 3: Effective email content

• Call-to-actions to entice your customers
• Offers and promotions
• Eye-catching subject lines
• Adding social media features

Module 4: Designing your emails

• Layout and format basics
• How to keep branding consistent
• The importance of optimising for mobile

Module 5: Managing data and bounces

• Bounces, blocked emails and spam filter
• Open rates and click-through data
• Automating your email campaigns
• Understanding your E-mail analytics.

Module 6: Bonus Step By Step Training Videos